Social Media taking multiple roles in communication

Blogger Peter Deitz has some advice for non-profit organizations: use popular social communication sites to stay in touch with supporters in 2009: "Today it s becoming standard practice to communicate with supporters using tools like Flickr, MySpace, Facebook, YouTube, and Twitter If four years of social media can transform the way U S presidents get elected and people connect with causes, imagine the changes that another four years of social media will produce." http://nten.org/blog/2008/11/20/how-will-your-nonprofit-raise-money-in-2012

Alexandre Gervais has an interesting and informative Slideshare show, "The Conversation: An Introduction to Social Media" (Nov 19, 2008) at this link: http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation/v1. He stresses the importance of social media in research, planning and implementation. Indeed, more human resource personnel are advising that social networking is one way to brand a company logo or product, making social networking, not just something kids do, but the future of business.